Why Add A Logo To Your Scale Label

Logos are perfect for not only differentiating your business from competitors, but forming a strong connection with customers.

But wait…what details do you need to consider first before adding a logo to your scale label?

We’re here to explain the benefits of how one creative design can boost your business. And how we at Pinnacle Labels can help you achieve this!

Customers shop with their eyes first. And you want them to take notice of your products.

The simple act of adding a logo is a great way to make a quick and effective first impression that ignites their interest. That comes with tons of positives for your business. 

Let’s look over some of the top reasons why adding a logo to your scale labels can help your business.

There are so many grocery and retail stores out there. And they’re selling many of the same products you are. 

So among the sea of competitors, your business needs to be memorable. 

A logo makes your business brand stand out (especially if it’s a smaller shop). It conveys the quality of your business and gives your scale labels a competitive edge.

When customers repeatedly encounter your logo: 

• It creates a visual association so your company’s easier to remember
• It makes your brand distinguishable among competitors
• Customers easily recognize your business & its products

Consider this example: Think of the Target™ bullseye or the Nike™swoosh. These logos are iconic and instantly evoke brand recognition. They serve as powerful visual cues that establish a connection with customers.

Any business can print basic text onto a scale label. But adding a logo conveys the higher quality of the products your business sells.

Taking the time to add color and visual elements with a logo communicates the value of your brand to customers. It says your products are genuine and that customers won’t get the same experience elsewhere.

Don’t forget, shopping is first and foremost a visual experience. A logo will immediately show customers exactly why what you sell is different from your competitors.

Consider this example: Think of putting a logo on your scale label like dressing it up in a nice suit. It elevates the overall presentation, giving it and your products a polished, sophisticated look.

Grocery and retail stores run on customer loyalty – it’s the backbone of their business.

Customers want to know they’re doing business with a reputable company. And they’ll continue buying products from a name they know and recognize.

Customers will also want to continue buying products they like! A customer who’s fallen in love with a sourdough bread might forget where they bought it from. Your logo on the package is an “ah-ha!” moment that drives them back to your bakery to buy more.

Consider this example: Think of a logo on your scale label like a stamp of quality and authenticity. Over time, customers will associate that logo with positive experiences and quality assurance.

After reading through the above reasons, why wouldn’t you want to add a logo to your scale labels?

With that being said, there are some important factors to consider to help maximize its efficiency. 

A logo is a valuable asset. And its goal is to make your customers take notice. Therefore the elements you choose for its design and real estate on your label matter. 

To help, we’ve put together a list of what features you need to consider for your logo. And how our abilities at Pinnacle Labels can help your new label look its best!

Color is a fantastic way to draw attention. However, scale printers are direct thermal printers. 

And direct thermal printers only print in black ink.To add a color logo, you’ll need to order labels through a 3rd party scale label supplier. 

Just remember – adding color does add to costs. However, a color logo doesn’t mean you’ll have to break the bank.

Here’s an easy way to save: Keep colors to a minimum. Instead of using a logo with multiple colors, choose 1 or 2 at most. We at Pinnacle Labels can process fewer colors for your logo, cutting down on costs and keeping you within your budget.

Yes, you want your logo to be seen. But not to the point that it clutters your entire scale label. You want customers to notice your logo among other printed information.

This is why location and size matter. You want to avoid covering any important variable information or food safety instructions. Especially for compliance purposes.

Also, where you decide to print your logo shouldn’t infringe on any barcodes either. Guarantee some wiggle room around barcodes so they can still scan.

When it comes to location, optimize your label space. Remember, you only have so much space to work with!

Here’s a better way to adapt: Be conscious of your label space. That way you can assure your logo won’t infringe on the variable information you plan on printing. We at Pinnacle labels can add your logo artwork to a variety of scale label sizes.

Your logo should be easy to read from a distance. Too much text or intricate fonts can make your logo illegible. In turn, this confuses customers. 

The less complex, the better! 

Here’s an easy way to adapt: Keep your logo design simple. Avoid too much wording and fancy or cursive fonts. Colors from elaborate designs tend to bleed, which will make your logo unreadable. We at Pinnacle labels can add your logo artwork to a variety of scale label sizes.

Ready to add a logo to your labels? Pinnacle Labels is here to help them look their best!

Our printing capabilities offer you the opportunity to customize your scale labels at industry competitive prices.

We can print your logo artwork on a variety of blank and preprinted die-cut scale labels in the following brands:

• Hobart
• CAS
• Mettler Toledo
• Bizerba
• DIGI

If you want to add a logo to your next scale label order, here’s how:

1. Go to the Pinnacle Labels website
2. Find your desired label size or preprint design
3. Above the ‘Add to Cart’ button, click the ‘Add Logo’ button
4. Then click the “Update Label Selection” button

Once your order is complete, one of our customer service representatives will be in touch to get your logo artwork. It’s that simple!

Have questions? We’re happy to help! Give us a call at 800-955-9555 or email us at info@pinnaclelabels.com